Web chat

Start the conversation on your storefront

Web chat is still the front door. SellBot AiML handles product discovery, sizing, shipping, and policy questions on-site, then routes human handoff into the same multichannel system when the shopper needs an agent.

  • Answer product and policy questions directly on the storefront.
  • Escalate shoppers into a human queue without losing the conversation history.
  • Use website chat as the first channel in a broader multichannel support system.
Storefront widgetAI sales chatAgent handoffQueue routing

SellBot AiML

Multichannel conversations

Live routing

One operator workflow

SellBot AiML storefront web chat
Storefront widgetAI sales chatAgent handoff

On-site

Where it starts

Live

Handoff trigger

Primary

Channel role

Why this matters

Keep customer history, routing, and operator ownership together even when the conversation moves across channels.

Best fit for

Ecommerce teams handling sales, support, and escalation follow-up from one shared inbox.

Convert questions into carts

The website chat experience is where SellBot already helps merchants most. It answers product questions, narrows options, and keeps the shopper moving toward checkout without forcing them into email or a contact form.

  • Product recommendations from the live catalog
  • Policy-aware answers for shipping, returns, and support
  • A direct path from conversation into purchase intent

Escalate without losing the thread

When a shopper types agent or asks for help that should move to a human, SellBot can collect contact details and keep the whole escalation state attached to the conversation instead of dropping the context.

  • Email capture during handoff
  • Pending operator session state
  • A conversation record that can carry into other channels

Use web chat as the multichannel source of truth

For many merchants, the website remains the richest source of intent. The multichannel system should preserve that detail even if the follow-up later moves to SMS, social, or mobile operator handling.

Multichannel FAQ

Questions teams ask before they centralize channels

Why is storefront chat the first multichannel step?

Storefront chat captures the richest buying intent because the shopper is already on the site, looking at products, asking questions, and deciding whether to buy. That makes it the best starting point for a broader multichannel workflow.

Can website chat escalate to a human agent?

Yes. SellBot AiML can collect contact details during handoff and route the conversation into an operator workflow so a human can continue the thread when the bot should stop.

SellBot AiML workflow

Build toward one operating model across every customer channel

The value of multichannel is not adding more inboxes. It is keeping web chat, text, social messaging, mobile operators, and team routing inside one conversation system your business can actually manage.